Color of Sound.

The Gap has tapped five musicians to pen a song based on an assigned hue, and to then team up with a director for their new online campaign. The collaboration between the Gap and producer Rehab will last until March 15th on the campaign’s official website, SoundofColor.com– and after? The artists will retain all rights of their songs to be used as they please.

I’ve still yet to see how this actually ties in with the retailer’s collection or clothes– as there really isn’t a direct correlation between the two. Still– it’s a clever way of trying to attempt an heretofore almost impossible to answer question.

Dntel’s “Turning Red”

Marie Digby’s “Paint Me in Your Sunshine”

Swizz Beatz’ “Candy Green”

The Blakes’ “Magic”

The Raveonettes’ “Black/White”